IDW Sells Half A Million Micro Comic Fun Packs, Trademarks The Term

The recent IDW Micro Comics Fun Packs didn’t make much of a splash with adult collectors. Kids apparently loved them, with over half a million sold for the combined releases so far.

Skylanders are next, after the roaring reception for the Transformers, My Little Pony: Friendship Is Magic, and Teenage Mutant Ninja Turtles sets. These barely received coverage, but show the strength of reaching out to kids in appealing packages, with variety for everyone. The Transformers versions featured 4 different packs, each containing a micro comic (a reprint of existing Spotlight issues, in a smaller format), stickers, a poster, and removable tattoos. It’s quite a lot for such a small package.
These have been popping up in places like Wal-Mart and Target, usually visible at Point Of Sales areas. Easy for little hands to reach for them. The Transformers packs had a choice of Bumblebee, Drift, Grimlock, and Optimus Prime. The issues included were focused on those characters, with Spotlight: Bumblebee and Spotlight Drift in their respective packs, while Grimlock has Spotlight: Shockwave, and Optimus Prime has Spotlight: Orion Pax. The other elements are blind packed, and overall there appears to be 4 posters, 4 tattoos, and 4 sticker sets all up. Please note that the Previews solicit listed 8 of each of those, not 4, but it seems 4 is correct. Each also features an exclusive cover by Livio Ramondelli.
The My Little Pony:Friendship Is Magic packs are available with your choice of Pinkie Pie, Rainbow Dash, Fluttershy, or Applejack. Series 2 has already been solicited.
It seems like even IDW was caught by surprise with their success, and they promptly went ahead and trademarked the term. That application is shown below, along with an opened pack, to give you an idea of typical contents, thanks to Transfan ScottyP (pics are a bit hard to find, showing just how little we adults cared about them, and how large the kid reception has been). The MLP ones were much easier to find coverage on, and you can get a look at those below.
Thanks to Bleeding Cool for originally sharing this info, which is viewable here. We do have a Transformers Comics Forum, kept up to date for every issue across the line, and that is located right here. The MLP comic thread is located via clicking here.