Chinese firm sues Paramount over failed Product Placement
With all of the amazing Transformers coverage, it is easy to let things go unnoticed. Not Chinese firm Chongqing Wulong Karst Tourism Group Co.. They were very aware that the name of their park went completely unseen in the recent Transformers 4 Age of Extinction film. When you lay out RMB to the tune of $800,000 for your name to be in the film, you sure miss it when your billboard gets left on the cutting room floor.
The LA Times is reporting that Chongqing Wulong Karst Tourism Group Co. has filed a lawsuit in the Third Intermediate People’s Court of Chongqing to recover not only its $800,000 in product placement fees, but $660,000 in lost revenue while the park was closed for filming(That much in 8 days?!? Holy Cow, I’m in the wrong business!) and another $2 mil on general principle.
This is the second lawsuit Paramount has faced over the film, the first being a product placement issue as well. Some of you may recall the kerfuffle with Beijing’s Pangu Plaza early in June. Who would have thought that communism would take their capitalism so seriously?
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