Pangu v Paramount: Chinese sponsorship deal faces Extinction
Entertainment industry website Variety reports that the Beijing Pangu Investment Company has killed a promotional arrangement with Paramount Pictures, striking the studio’s right to use images featuring their Pangu Plaza hotel in the marketing of Transformers 4: Age of Extinction.
“This has caused huge financial loss and damage to the reputation of our company,” Beijing Pangu Investment said in a statement.
“When marketing and distributing ‘Transformers: Age of Extinction,’ (the studio) is not allowed to use our company’s image, logo, our building’s inside and outside views and its recognizable elements,” the statement continues. “If already used in the film, they shall all be deleted.”
Whether this applies to the film itself is unclear, as Transformers 4: Age of Extinction has already premiered in Hong Kong and screened at the Shanghai Film Festival. Brett Lang, writing for Variety, indicates that Pangu’s injunction prevents Paramount from “using its logos or buildings in any promotional materials for the film” but goes on to explain that no information was given as to how Paramount had violated the financial agreement between the two companies.
Chris joined the Allspark community in 2002 and has been a member of the News and Content team since 2014.
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