Oreo’s Countdown Contest to “Transformers 4: Age of Extinction”

Oreo Contest

Oreo is hosting a contest called “Countdown to Extinction“. One lucky person can win a grand prize trip to Hollywood to tour the Paramount Pictures Studio lot and experience Transformers: The Ride at Universal Studios. They are also going to be giving away 620 tickets to the new Transformers movie out June 27th. Once the contest is over the winners shall be posted here.

In celebration of TRANSFORMERS: AGE OF EXTINCTION, we’re giving away the most epic of prizes. You could WIN our Grand Prize trip to Hollywood, California for a family of four to tour the legendary Paramount Pictures studio lot and experience Transformers™: The Ride-3D at Universal Studios Hollywood!

We’re also giving away 620 pairs of FREE* movie tickets to 620 lucky fans – so join us every day for even more chances to win! Get yours before they go extinct!

NO PURCHASE NECESSARY TO PLAY “COUNTDOWN TO EXTINCTION AND WIN” PROMOTION & SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING. *Each valid for up to $13. Promotion starts 12:00:00 am ET on 5/15/14 and ends 11:59:00 pm ET on 7/15/14. Open to residents of the 50 U.S. and D.C., 18 and older. *Awarded in the form of reward codes.

Also please see the official rules for the contest.

COUNTDOWN TO EXTINCTION AND WIN PROMOTION
OFFICIAL RULES
NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF
WINNING.

OPEN TO RESIDENTS OF THE 50 U.S. AND D.C., 18 YEARS OF AGE AND OLDER ONLY

1. The “Countdown to Extinction and Win” Sweepstakes (the “Sweepstakes”) and the
“Countdown to Extinction and Win Instant Win Game (the “Game”, and collectively with the
Sweepstakes, the “Promotion”) PROMOTION BEGINS 12:00:00 AM ET ON MAY 15, 2014
AND CONTINUES THROUGH 11:59:00 PM ON JULY 15, 2014 (the “PROMOTION
PERIOD”). TO PLAY: Log on to www.oreo.com/transformersmovie (the “Website”) and follow
the onscreen instructions to register (on first visit only) and follow the links and instructions to
play the Instant Win Game and see if you are a winner, subject to verification and compliance
with these Official Rules. The Game results will be instantly displayed. If you receive a winning
message, follow the on-screen instructions to validate and claim your prize. Prizes are subject
to verification. Limit one (1) Game play per day per email address/person. Use of any robotic,
automatic, programmed or similar entry method or more than one (1) game play per day will
void all entries and result in disqualification. Approximately Six Hundred Twenty (620) instant
win prizes (ten per day) will be available during the Promotion Period. The time of entry will
determine whether participant is a potential winner in the Instant Win Game. All prizes in the
Instant Win Game are randomly seeded at designated winning times (each, a “Winning Time”)
throughout each day during the Promotion Period. The first person to enter after a randomly
designated Winning Time will be the potential winner of the seeded prize. If multiple
participants login at the exact same Winning Time, the potential winner will be determined by a
random selection of all participants who successfully entered at that time.

SWEEPSTAKES ENTRY: You will receive one (1) entry into the Sweepstakes Drawing for the
Grand Prize for registering for or logging into the Website. Limit of one (1) entry sweepstakes
per day per email address/person for registering or logging in.

Entrants can receive one (1) additional Sweepstakes entry per day by following the links and
instructions to tweet a prepopulated message about the promotion via Twitter and one (1)
additional Sweepstakes entry per day by posting a prepopulated message with a unique link on
Facebook and having a friend register through that unique link; entrants may receive a
maximum of five (5) additional Sweepstakes entries per method.

2. ELIGIBILITY: Promotion is open only to residents of the 50 United States and D.C., 18 years
of age and older as of the time of entry. Officers, directors and employees of Mondelēz Global,
LLC (“Sponsor”), HelloWorld, Inc. (“Administrator”), Paramount Pictures Corporation
(“Paramount”), Universal Studios HollywoodSM
and each of their respective parents, their
affiliates, subsidiaries and agencies (all such individuals collectively referred to herein as the
“Promotion Parties”), and members of their immediate family or persons living in the same
household (whether related or not), are not eligible to participate in the instant win Game or
sweepstakes. Void where prohibited. Paramount is not responsible for the collection,
submission or processing of entries, the administration of the Game or the Sweepstakes or the
selection of winners. 2

3. SWEEPSTAKES DRAWING: One (1) potential Grand Prize winner will be selected in a
random drawing on or about July 16, 2014 from among all eligible entries received. Drawing will
be conducted by Administrator. Odds of winning the Grand Prize will depend upon the number
of eligible entries received for the sweepstakes drawing. Potential Grand Prize winner will be
notified by mail and/or phone and must execute (or a parent or legal guardian must execute if
the potential Grand Prize winner is a minor) and return a Declaration of Compliance, Liability
and, where imposing such condition is legal, a Publicity Release within seven (7) days of
attempted delivery, or prize may (at Sponsor’s sole discretion) be forfeited and may be awarded
to an alternate winner. The return of any Grand Prize/prize notification as undeliverable may
result in disqualification and the prize may be awarded to an alternate winner. If Grand Prize
won by a minor, it will be awarded in the name of the winner’s parent/legal guardian.

All potential WINNERS are subject to verification by Sponsor or administrator, whose
decisions are final AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. An
entrant is not a winner of any prize, even if the INSTANT WIN GAME or sweepstakes
SHOULD so indicate, unless and until entrant’s eligibility have been verified and entrant
has been notified that verification is complete. Sponsor will not accept screen shots or
other evidence of winning in lieu of its validation process. Any INSTANT WIN GAME play
that occurs after the system has failed for any reason is deemed a defective play, is void
and will not be honored.

4. PRIZES AND APPROXIMATE RETAIL VALUES (ARVS): SWEEPSTAKES: One (1) Grand
Prize: A trip for four (4) to Los Angeles, CA for a tour of the Paramount lot. Trip package
includes round trip coach-class air transportation from an airport near winner’s home
(determined by Sponsor in its sole discretion) to Los Angeles, CA; three (3) nights
accommodations at a hotel determined by Sponsor in its sole discretion (single room, quad
occupancy); ground transportation between hotel and airport, and between the hotel and
Paramount Studios for the tour; a tour of the Paramount lot (details determined by Sponsor in its
sole discretion); four (4) one day General Admission passes to Universal Studios Hollywood;
and $1,500 spending money for the winner only. Approximate Retail Value (“ARV”): $7,720.
Actual value will depend on point of departure. In the event actual value is less than the stated
ARV, winner will not receive additional compensation. Winner must travel on dates in 2014
determined by Sponsor in its sole discretion or prize will be forfeited. Travel and
accommodations are subject to availability. Travel must be round trip. Sponsor will determine
airline and flight itinerary in its sole discretion. No refund or compensation will be made in the
event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set
forth in this Sweepstakes, and those set forth by the Sponsor’s airline carrier of choice as
detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly
stated in the package description above, including but not limited to, ground transportation,
meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees,
service charges or facility charges, personal charges at lodging, security fees, taxes or other
expenses are the responsibility solely of winner. Unless child of winner, travel companion must
be eighteen (18) years of age or older as of the date of departure or a sibling/friend of winner
with the appropriate parental permissions and releases and must travel on same itinerary and at
the same time as the winner. If winner is a minor in his/her state of residence, travel companion
must be winner’s parent/legal guardian. Travel companion must execute liability/publicity
releases prior to issuance of travel documents. Travel restrictions, conditions and limitations
may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to
prize location, ground transportation will be substituted for round trip air travel at Sponsor’s sole 3
discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or
certificates. Univeral Studios Hollywood Passes will be valid for one (1) year from date of
issuance. Black-out dates will apply. Passes may not be sold, exchanged or otherwise
transferred by winner.
INSTANT WIN GAME: Six hundred twenty (620) First Prizes (ten (10) per day): Each
winner will receive two (2) Hollywood Movie Money®
reward codes. Each reward code is valid
for a Hollywood Movie Money certificate for one admission (up to $13 value total) to see
Transformers: Age of Extinction at participating theaters. Winners will be directed to the website
(www.activaterewards.com/oreo) where they will use the provided reward codes to activate and
print their Hollywood Movie Money Certificates. The reward codes will expire on 08/13/2014.
The Hollywood Movie Money Certificates will expire on 08/13/2014 and winner must comply with
all terms and conditions specified by the issuer. Hollywood Movie Money Certificates not used
by the date noted on the certificates will be void. Any amount remaining of any certificates after
initial use will be forfeited. Approximate Retail Value (“ARV”): $26 USD.
Total value of all prizes is $23,840. Odds of winning a First Prize depend on the actual number
of game plays and the timing of the game plays. No substitutions or transfers of prizes permitted
by winner. Sponsor reserves the right to substitute a prize of equal or greater value. First
Prizes will be fulfilled to winners via email immediately after winner plays the Instant Win Game.
Digital code prizes subject to terms and conditions of issuer. Unclaimed First Prizes will not be
awarded.

5. GENERAL RULES: All income taxes resulting from acceptance of prizes are the
responsibility of the winners. If any Instant Win Game prizes/prize notifications are returned as
undeliverable, or in the event of non-compliance with any other requirements, the Instant Win
Game prizes will be forfeited in their entirety. By participating, entrants (and their parents/legal
guardians if entrants are minors) accept and agree to these Official Rules and the decisions of
Administrator, which shall be final in all matters. By participating and accepting prizes,
participants and winners (and their parents/legal guardians if participants/winners are minors)
agree to hold Promotion Parties, their affiliates, directors, officers, shareholders, employees and
assigns harmless against any and all claims and liability arising out of participation in the
promotion and use, misuse or redemption of prizes. Acceptance also constitutes permission to
the Promotion Parties to use winners’ names, likenesses, and biographical information for
marketing purposes without further compensation or right of approval, unless prohibited by law.
Promotion Parties are not responsible for lost or late mail, or for technical, hardware or software
malfunctions, lost or unavailable network or other connections, or failed, incorrect, inaccurate,
incomplete, garbled or delayed electronic communications whether caused by the sender or by
any of the equipment or programming associated with or utilized in this promotion, or by any
human error which may occur in the programming of this promotion. If the Promotion, or any
part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a
random drawing from among all eligible non-suspect entries received up to the date of the event
giving rise to the discontinuance for any or all of the prizes offered herein. No more than the
stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in
these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize
claims. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such
circumstances. If, in the Administrator’s opinion, there is any suspected evidence of tampering
with any portion of the promotion, or if technical difficulties compromise the integrity of the
Promotion, the Administrator reserve the right to modify or terminate the Promotion in a manner
deemed reasonable by the Administrator, at the Administrator’s sole discretion. If terminated,
prizes will be awarded in a random drawing using all non-suspect entries as of the date of 4
termination. In the event a dispute arises as to the identity of a potentially winning entrant,
entries made by internet will be declared made by the name on the online registration form. All
federal and state laws apply.

6. WAIVER: By participating in this Promotion, participants (and their parents/legal guardians)
waive all rights to claim punitive, incidental and consequential damages, attorneys’ fees or any
damages other than actual out-of-pocket costs incurred to enter.

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