Michael Bay Talks Cars and Transformers 4: Age of Extinction with Entertainment Weekly.
When the first live action Tranformers debuted 7 years ago times were different when it came to marketing the 4 wheeled stars of the movie. No, not the robots themselves, but the vehicles they turned into. Tying your product to a multimillion dollar “toy commercial” wasn’t something that car executives necessarily embraced back then. But times have changed, as the money printing juggernaut of the Transformers movie franchise speeds forward, according to producer and director Michael Bay in a brief interview with Entertainment Weekly.
“The first time, I had to beg for vehicles,” he says. “But now — I am not kidding you — every car company says, ‘We will fly out any car to show you so it can be in the movie.’” With one catch, he adds: “As long as it’s one of the good guys.”
You may remember that in the first Transformers movie, the heroic Autobots were mostly products of General Motors, whose war torn nature was no mach for that show room shine while in vehicle mode, while the evil Decpticon police car Barricade was portrayed by a Saleen modified Ford Mustang, with all Ford trade dress removed.
For Transformers: Age of Extinction, the fourth in the series, Bay managed to sign the Lamborghini Aventador as galactic bounty hunter Lockdown. “He’s just a bounty hunter, so they were okay with that,” Bay says with a laugh.
Meanwhile, Daimler Trucks North America supplied a 2014 Freightliner Argosyfor one of the villains (rumored to be Nemesis Prime). “They spent literally a million and a half dollars designing [it], and they paid for it,” Bay says. “They see the value of what this movie does for the car world.”
As for the heroes, Optimus Prime is nowa Western Star truck (an homage to his 1980s toy form), while Bumblebee starts out as a modified ’67 Camaro, then morphs into a 2014 custom-made version. “GM is actually shrinking the Camaro now, and we were like, ‘Whoa, whoa, whoa.’ So we worked with the designers, making it wider and neater,”
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