Lego Surpasses Hasbro as #2 Toymaker

{mosimage} MSN is now reporting that Hasbro has fallen from its slot as the #2 toymaker in the world, thanks to Lego's huge boost in sales in the Asian market:

Driven by China, South Korea and Japan, Lego's revenues were 10.4 billion Danish crowns ($1.9 billion) in the first half of this year – a 13 percent jump from the same period of 2012.

Lego, which has overtaken Hasbro Inc and is now behind only Barbie maker Mattel Inc in terms of sales, also boosted its share of the global toy market to about 8.8 percent from 8.6 percent at the end of 2012.

This may explain Hasbro's continuing push to get into the construction toy aisle with their own lines of stackable bricks and buildable figures.

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