Chevrolet to “Spark” China With Transformers: Dark of the Moon Tie-In

{mosimage} reported that Shanghai General Motors’ sub-brand Chevrolet has just rolled out the "Spark Myself" campaign to promote the new Chevrolet Spark in China. Aimed at China’s youth market, Chevrolet have created a multifaceted campaign, utilizing various things from: graffiti, urban dance, music, light shows, online elements, TV commercials and even an endorsement deal with the upcoming movie Transformers: Dark of the Moon. The Chevrolet Spark officially launched in China last week at the 2010 Guangzhou Auto Show.


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