“Transformers 3” Filming at and Casting Call in Milwaukee

{mosimage}Folks not attending BotCon and/or living in Milwaukee, Wisconsin, better gear up for Transformers 3! On Saturday June 26, there will be a casting call for "trendy executive types" from "10 a.m.-3:30 p.m., at the Hilton Milwaukee City Center in the Wright Ballroom on the fourth floor". Participants MUST BE 18 or over, do bring a pen, and follow the rules that are laid out on the set. Also, they'll be filming at the Milwaukee Art Museum and the Tower Automotive site from July 12 to July 13, both of which will be closed to the public.

Read it up at The Business Journal of Milwaukee, OnMilwaukee.com, and sound off at our discussion thread!

'Transformers 3' seeking Milwaukee extras

The Business Journal of Milwaukee

Friday, June 18, 2010, 8:33am CDT

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Hollywood director Michael Bay will film scenes for "Transformers 3" in Milwaukee.

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The producers of the third installment of the "Transformers" movie franchise will be filming scenes in Milwaukee and are looking for "executive types" to serve as paid extras in the movie.

Hollywood director Michael Bay plans to use the Milwaukee Art Museum and the Tower Automotive site as locations for the shoot July 12-13, said Dave Fantle, vice president of public relations for Visit Milwaukee, the local convention and visitors bureau. The art museum will be closed for at least one day of the shoot.

The project will bring a cast and crew of about 150 to the city, Visit Milwaukee said. It will be the first major motion film project in Milwaukee since Michael Mann’s “Public Enemies,” starring Johnny Depp, shot at various locations around town in 2008.

The film is expected to give the Milwaukee Art Museum, and its breathtaking Quadracci Pavilion, worldwide exposure during the 10th anniversary of the opening of the Santiago Calatrava-designed addition.

A casting call for paid extras will be held June 26 from 10 a.m. to 3:30 p.m. at the Hilton Milwaukee City Center in the Wright Ballroom. According to a press release, producers are seeking female and male "trendy executive types" and are asking prospects to "look their executive best."

In addition to the immediate economic impact that the blockbuster "Transformers" movie series will bring to Milwaukee, the city will also receive invaluable exposure after the film's release, which is expected in July 2011.

“All factors considered, including salaries, hotels, food, fuel and miscellaneous equipment, supplies and rentals could pump more than $1 million into the local economy during its very limited shooting window," said Paul Upchurch, president and CEO of Visit Milwaukee. "That does not include the incalculable positive image visibility for the city when the film is released in July 2011."

Fantle said logistical planning for the film began last November and the work included "tremendous" cooperation between the city, the county and the private sector.

The crew of "Transformers 3" will be filming extensively in Chicago between July 10 and Aug. 19, according to Chicago media reports. Mayor Richard Daley said the project will bring $20 million and create 200 jobs in that city.


"Transformers 3" lands in Milwaukee

Published June 18, 2010 at 8:31 a.m.

A scene from "Transformers: Revenge of the Fallen." A scene from "Transformers 3" will be filmed in Milwaukee on July 12.

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"Transformers 3" is coming to Milwaukee.

Rumors have abounded recently and now it's official. Director Michael Bay and producers Lorenzo di Bonaventura and Ian Bryce are bringing a cast and crew — about 150 all told — to film a scene from the new "Transformers 3" at the Milwaukee Art Museum on July 12.

A casting call will be held Saturday, June 26, 10 a.m.-3:30 p.m., at the Hilton Milwaukee City Center in the Wright Ballroom on the fourth floor. If you're a female or male "trendy executive type," 18 or over, you're invited to show up (with a pen, please).

"We're really excited to showcase the Art Museum in what will be one of the most anticipated blockbuster films for next summer," said Milwaukee Art Museum Director Dan Keegan.

"The film will give the venue worldwide exposure during our 10th year anniversary celebration of the Santiago Calatrava designed Quadracci Pavilion."

There is not yet any word on whether any of the film's stars — which include John Malkovich, Shia LeBoeuf, Tyrese Gibson, John Turturro, Frances McDormand, Patrick Dempsey and Josh Duhamel, among others — will be present at the Milwaukee shoot, most of which will take place at MAM.

The Tower Automotive site on Capitol Drive will also be utilized, but don't bother showing up at either location. The sets are closed to the public and the museum will be closed to the public on July 12.

"We are thrilled that Milwaukee can host the cast and crew of 'Transformers 3' and we recognize the economic benefits and pride of place that blockbuster movies bring to Milwaukee and Wisconsin," said Dave Fantle, from VISIT Milwaukee and president of the Film Wisconsin board.

"Logistical planning for the film began last November, and the cooperation between the city, the county and the private sector has been tremendous."

In 2008, Milwaukee hosted the cast and crew of "Public Enemies" and there was an economic impact seen from that, said VISIT Milwaukee President and CEO Paul Upchurch.

"All factors considered, including salaries, hotels, food, fuel and miscellaneous equipment, supplies and rentals could pump more than $1 million into the local economy during its very limited shooting window. That does not include the incalculable positive image visibility for the city when the film is released in July 2011," said Paul .

Other scenes from the film are being shot in Chicago, Los Angeles, Washington D.C. and other locations. Some reports say scenes will be filmed in Russia, China and Africa.

Many locations seen in previous "Transformer" films — including Hoover Dam and the Smithsonian's National Air and Space Udvar Hazy Center — have gotten a big bump in visits after their appearances.

The film — expected to be the final installment in the "Transformers" series — is currently slated for a July 2011 release.

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