Hasbro Names Global Licensing Chief

{mosimage}Hasbro has recently named Simon Waters as their global licensing chief. Waters' past experience includes being being senior vice president of global licensing as well VP global franchise development at The Walt Disney Company. He'll be heading licensing initiatives for Hasbro, one of the brands including Transformers.

Read it at BusinessWeek!

Hasbro names global licensing chief

The Associated Press May 26, 2010, 3:30PM ET

Toy maker Hasbro Inc. named Simon Waters, a former executive at The Walt Disney Co., as senior vice president of global licensing.

Waters was most recently vice president, global franchise development and strategic marketing, at The Walt Disney Co.

At Hasbro, he will head licensing initiatives for Hasbro, whose brands include Nerf, Transformers and PlaySkool.

Shares rose $1.17, or 3 percent, to $40.11 during afternoon trading. The stock has traded between $22.66 and $42.59 over the past year.