NTFA Interview with Hasbro’s Michael Vibede Vanting

{mosimage}Our buddies from the Nordic TransFans Association in Norway were able to get an interview with Hasbro's Global Brand Marketing Manager Michael Vibede Vanting, as part of NTFA's 10's Anniversary. Here's a tidbit to whet your ponderings:

NTFA: Was the Transformers brand a deliberate choice of yours, or were you assigned to that brand?

MVV: After a few months of being at Hasbro in the United State, I was asked to join the new Transformers global team. I was very pleased as, in my opinion, it is one of Hasbro’s “coolest” brands to work on. It is a pioneer for a lot of the things we are doing at Hasbro with re-vitalizing our brands via different modes of entertainment, I find that very exciting and a great opportunity. Finally the Transformers team of designers and marketing people are so talented that it is a privilege to work on the team.

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