Abandoned Marketing Idea for Reign of Starscream
{mosimage} IDW writer Chris Mowry has updated his blog with an abandoned marketing pitch for the Transformers: Reign of Starscream comic book miniseries. The plan was that through teaser images and a website that no longer works, fans could hunt down clues, artwork and hints about the series. Something similar would have been done for All Hail Megatron and then at the end of the year, fans could vote on which Decepticon had a better campaign. Unfortunately, time constraints brought this marketing to a halt. Mowry, though, was kind enough to share one of the teaser images for Reign of Starscream, and Starscream's campaign slogan: "Live to Serve Me" (which is derived from his "I live to serve you, Lord Megatron" line in the 2007 Movie)!
Click here to read more about the marketing campaign and to see the teaser image!
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