Hasbro Announces New Post: General Manager, Entertainment & Licensing

{mosimage} Hasbro has named Lisa Licht as their new General Manager, Entertainment & Licensing, a newly-created position. This position is designed to strengthen Hasbro's ties with the entertainment industry, continue to build successful licensing world-wide, and look into brand experiences outside toys and games. Essentially this means that she'll oversee for other brands, what the astf has done for Transformers! As Ms. Licht described it:

“The success of Transformers – as an intellectual property that translated so powerfully into a movie and a highly successful licensing program – is just the tip of the iceberg from my perspective. Hasbro’s iconic and unmatched brand portfolio is truly a ‘who’s who” when it comes to family entertainment, and I am eager to help the Company leverage these brands to their fullest potential.” 

You can see the entire article at Toynewsi.com here!