Movie Toys: Transformers Vs. Spider-Man Vs. Pirates

The Los Angeles Times has a story about this summer's OTHER big movie competition: the one on the toy aisles. The article considers tie-in toys for Pirates of the Caribbean, Shrek, Spider-Man, Fantastic Four, and Transformers… and guess which one it expects to come out on top?

"Transformers will be the biggest seller — it's a movie based on a line of toys that has been popular since the '80s," she said. "They have always been strong sellers but, because of the movie, they are coming back in a huge way."

And as for competition from, say, Shrek The Third: "How does a boy imagine he is a green ogre expecting a child? Why would he want to?"

Read the full article on