Best piece of merchandise ever?
Imagine, if you will, what would happen if Movie Ratchet and Armada Red Alert had a love child that turned into a fist of fury (with rapid Auto-Morph Technology®). This new product transforms from a giant yellow fist into a (possibly foam dart-shooting) gun, all the while loudly alternating between "WOO WOO WOO" and the G1 transformation sound.
Hasbro's done raping childhoods, and they've moved on to parenthood. Let the weeping commence in this thread by Bass XO.