Alternators Ravage and Rumble to be Brick and Mortar Store Exclusives?

According to a letter from BBTS, Alternators Ravage and Rumble have both been converted into a (unnamed) mass-market store exclusive. We've known that they'd be appears as Wal*Mart exclusives for a week or so, but what we didn't know is that online stores wouldn't be able to order them. Because of being unable to order directly from Hasbro, BBTS has raised the price to $33.99. Thanks to Blindmouse for the news; you can discuss it in this thread.