Hasbro.com Toy Fair Update: Ultimate Bumblebee First Look

{mosimage}We're getting our first images in from the Toy Fair media blitz, courtesy of Hasbro.com, who has officially unveiled several new products to tie into astf.  First off is the finalized deco and packaging for Leader-class Optimus Prime; additionally, the Optimus Prime Voice Changer helmet and Battle Rig Blaster roleplay items.  Finally, we get our first look at the $90 Ultimate Bumblebee figure:

 In car mode, BUMBLEBEE is an approximately 1/14 scale CAMARO concept with realistic car features. By rolling the vehicle you activate headlights and revving engine sounds. Stopping activates taillights and screeching brakes or crashing sounds

 After you manually convert the car to robot mode, BUMBLEBEE stands an impressive 14” tall. With the touch of a button, robotic BUMBLEBEE comes to “life” with speech, music – featuring DEVO’s “Whip It”, battle and conversion sounds and fully animated head, arms and wings. BUMBLEBEE’s sound detection capabilities enable him to respond to noise, and he can also automatically aim and fire a missile.

You can discuss these three unveilings on our forums.