It’s Upfront Season for Cartoon Network

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Matt

Matt

News and Content at Allspark
Shattered enjoys a focus on comic-centric Transformers fiction and has an eclectic palate when it comes to toy releases. He is an expat currently residing in Canada.
Matt

This time of year brings Upront season for the television industry. While Hasbro is busy selling toys by soliciting retailers with Toy Fair, their television partners spend this time of year selling airtime by soliciting advertisers. The process is called an Upfront, and it can be an entertaining and lucrative affair.

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