Hasbro Announces New Strategic Merchandising Relationship with Disney Consumer Products for Disney Princess and Frozen Properties Beginning in 2016

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Hasbro have made a major announcement today: Starting in 2016, they will have the license to release Disney Princess and Frozen toys and merchandise, including dolls which have always been a weak point for Hasbro’s product catalog. This move to secure the partnership was no doubt aided by Disney’s recent ownership of the Star Wars and Marvel properties – two […]

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