I mean, Hasbro's IP stable sure ain't Marvel-level, let alone Star Wars.
Marvel I'll give you, but I think you slightly overestimate Star Wars. Well OK, putting it above Marvel is massively overestimating it...
No. It really, really is not. It's really damn hard to overestimate Star Wars as an IP.
(Specific parts of Star Wars, now... yeah, they overestimated the urge for Episode 1 merch, but as an overall brand, especially the original trilogy?)
seriously, Disney has shown that each mid tier Marvel character is a potential Star Wars.
Sure, but only by stretching the meaning of "potential" to right about snapping point. Strawberry Shortcake
is a "potential" Star Wars. It's not gonna be. But it's got potential!
With regards to Hasbro, Transformers alone has greater staying power (yeah, I seem to remember this seven year hiatus on Star Wars merch between 1988 and 1995)
I just... no
. This is not even remotely true, and runs screaming into the world of willful ignorance. There has never, EVER, been a gap in Star Wars merchandise. Action figures
, yes, but action figures are a drop in the barrel that is the Star Wars merchandising juggernaut, which has been going non-stop since the Seventies.
Where's the entire section of Transformers novels at any given bookstore? How many non-movie-year-tie-in games have there been between the two? RPGs? Trading card games? Character mugs and Christmas ornaments? Cereals? 1:1-scale statues? Prop replicas?
and while it took longer to get a live action movie off the ground, it also took Star Wars to school at the box office.
If you completely fail to account for inflation, sure. http://boxofficemojo...me/adjusted.htm
one of the six SW movies any Transformers film beat out once you adjust for inflation is Attack of the Clones
, and then only barely by Revenge of the Fallen
It's easier to make more dollars when ticket prices keep going up and the value of said dollars keep going down.
This is Lucasfilm's only IP and its marketability isn't really any greater than just one of Hasbro's.
Again, this is not even true. Indiana Jones
ringing any bells?Star Wars
completely changed cinema in ways that could probably never be matched. It is a cultural icon and has remained a powerhouse IP, if not THE powerhouse IP, despite whatever cinematic stumblings have occurred in recent years. Star Wars
is WHY we have movies like The Avengers
M "You're One Of Those People Who Argued That Transformers Was A Bigger Icon And More Influential Than Tolkien's Books, Aren't You?" Sipher
Edited by M Sipher, 08 November 2012 - 11:13 AM.