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Pre-CHUGUR: Looking back at Hasbro's thought processes


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#1 Thylacine2000

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Posted 22 February 2012 - 12:06 AM


Have I mentioned recently that it's nice that the ATT archive never ever goes away?

http://groups.google...r...botMasters

QUOTE(Hasbro to fan roundtable - November 2004)
"Think of the Star Wars Vintage Collection series, with old-fashioned
packaging and all-new mold updates of vintage characters. Would that
be interesting for Transformers? Would fans be willing to pay more
money than a toy's size point usually gets, if the money went into
extra detailing and features and/or better packaging? (I asked for
clarification--'do you mean *totally* new updates, or things like
RobotMasters which have already been out for months or years, and so
by the time they come out in America the fans would already have had
the chance to buy them for an equal or lesser amount of money?"
Hasbro: "Assume for the moment we're discussing all-new designs.")


And we saw the first images of resin Classics Starscream and Megatron in June 2005.

Have to wonder just how confident they were, back at that time, in making this decision. Maybe they were really trying to draw a firm line between their core product and the recent animes?


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#2 lastmaximal

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Posted 22 February 2012 - 01:04 AM

I remember poring over that report, and being genuinely impressed and glad that the conference call had taken place. It was a cool thing to have happen, and has gotten cooler in hindsight.

Edited by lastmaximal, 22 February 2012 - 03:27 AM.

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#3 Spark

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Posted 22 February 2012 - 01:23 AM

I remember doing the same. Shame it hasn't come around again, because I'd say that was really the start of Hasbro's real corporate interaction with the fans, as opposed to strictly convention-related stuff or not-quite-acknowledged stuff like Orson's World. I think the Transformer website's first looks at upcoming stuff kicked in around the same time, too.
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#4 M Sipher

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Posted 22 February 2012 - 03:12 AM

It wasn't the first time they'd done something like this... just the first demi-public one. They'd been kind of ambivalently dipping the toe into "back to G1 kinda stuff" for a bit then.


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#5 lastmaximal

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Posted 22 February 2012 - 03:31 AM

The other reactions in that thread remind me of why it's also fun to look back at FANDOM thought/reaction processes. icon-hotrod.gif

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#6 gargunkle

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Posted 22 February 2012 - 07:05 AM

I recall there was something back at BotCon 1997 that got me anticipating basically Classics. An update G1 type line.
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#7 Naas

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Posted 22 February 2012 - 09:49 AM

^ You mean... Machine Wars? Although the wiki says that the announcement was made at BotCon 1996, not 1997.

Edited by Item42, 22 February 2012 - 09:49 AM.

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#8 gargunkle

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Posted 22 February 2012 - 09:52 AM

No, definitely not.
QUOTE(kyde)
Not my finest work, but when life gives you lemons, they're yellow so just paint black stripes on them and call them Bumblebee. Kids will buy them.


#9 Fear or Courage

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Posted 22 February 2012 - 01:18 PM

Man, this just makes me think. When I came into the online fandom during the Beast Era, people would have crapped their pants if they knew in a decade we'd be getting something like Classics. Back then we were happy when Starscream cameo'd in a Beast Wars episode.

#10 Galenraff

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Posted 22 February 2012 - 02:10 PM

Transmetals was sort of a big damn deal, because hey, wheels! icon-fire.gif

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#11 tec

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Posted 22 February 2012 - 02:10 PM

Someones been useing the Delorean again...

I rember disscussing this back then someone even suggested choping up G1 molds just to give thim ball joints


#12 DINOBOT SLUDGE

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Posted 22 February 2012 - 07:04 PM

QUOTE(gargunkle @ Feb 22 2012, 06:05 AM) <{POST_SNAPBACK}>
I recall there was something back at BotCon 1997 that got me anticipating basically Classics. An update G1 type line.


Heroes of Cybetron, the original line. Long forgotten - it was to be Action Master style though. But the robots looked a lot better, I especially liked the anime styled designs. I know some site had pics back in the day, not sure if they are still around or not.
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#13 Steevy Maximus

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Posted 22 February 2012 - 08:16 PM

QUOTE(GALVATRON I @ Feb 22 2012, 08:04 PM) <{POST_SNAPBACK}>
QUOTE(gargunkle @ Feb 22 2012, 06:05 AM) <{POST_SNAPBACK}>
I recall there was something back at BotCon 1997 that got me anticipating basically Classics. An update G1 type line.


Heroes of Cybetron, the original line. Long forgotten - it was to be Action Master style though. But the robots looked a lot better, I especially liked the anime styled designs. I know some site had pics back in the day, not sure if they are still around or not.

Actually, those popped up around 2000, or 2001. I know they appeared during the Beast Machines days, well after Botcon 1997.

I'm not sure what gargunkle is talking about, I do recall reading about the "G1 sequel line with modern engineering and Rodimus, Arcee, and Starscream" being talked about in 1996, but don't recall anything in 1997 (maybe because Machine Wars had hit and such?).


Something I do kind of miss from that era? When homages and remakes were considered special, and it was a TREAT to see such in the mainline. Now? The more recent fans (the ones brought in by Classics and the movie) are just HORRENDOUSLY spoiled (Note: While I joined HERE in 2006, I've been active since 2003 at TFW, and following the line since 1997). For all the complaints about distribution and such, Transformers fans are astoundingly well taken care of. For every wave or two that doesn't see solid saturations, you've already had another half dozen filled with fan favorites.

Edited by Steevy Maximus, 22 February 2012 - 08:18 PM.


#14 lastmaximal

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Posted 22 February 2012 - 08:41 PM

In my Beast-era rereading I came across a few discussions on a TF G3, some even tied to suposed Toy Fair 96 announcements. It has been fun to read back in assorted eras, knowing what I know now. icon-hotrod.gif

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#15 NovaSaber

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Posted 22 February 2012 - 10:30 PM

QUOTE
-What about Star Wars Unleashed? Would TF fans want immobile "action
shots" of major characters like that? (Universal response was 'no'.
Not a single person involved in the conference call had bought any of
the statues or busts, and nobody seemed to like the possibility of an
Unleashed line.)

Considering how unanimous it was, it's surprising that they made Unleashed for the first movie anyway.

QUOTE(Steevy Maximus @ Feb 22 2012, 09:16 PM) <{POST_SNAPBACK}>
QUOTE(GALVATRON I @ Feb 22 2012, 08:04 PM) <{POST_SNAPBACK}>
QUOTE(gargunkle @ Feb 22 2012, 06:05 AM) <{POST_SNAPBACK}>
I recall there was something back at BotCon 1997 that got me anticipating basically Classics. An update G1 type line.


Heroes of Cybetron, the original line. Long forgotten - it was to be Action Master style though. But the robots looked a lot better, I especially liked the anime styled designs. I know some site had pics back in the day, not sure if they are still around or not.

Actually, those popped up around 2000, or 2001. I know they appeared during the Beast Machines days, well after Botcon 1997.

It was earlier than that: I remember reading about that Heroes of Cybertron line around the same time that the last episodes of Beast Wars first aired, which was in 1999.

And when I Google "Heroes of Cybertron 1999", I find this: they were unvelied at New Jersey Toy Expo on March 13, 1999.
http://www.reocities...menuHEROES.html

#16 Moroboshi

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Posted 22 February 2012 - 11:31 PM

Geez, that takes me back; I'd forgotten those had ever been planned!

#17 Fear or Courage

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Posted 23 February 2012 - 12:16 AM

Whoa. I had no idea these even existed.

Odd how everyone has their G1 designs, except for Optimus, who has some kind of proto-U.T. look.

Edit: Upon closer inspection, they're all kind of loose interpretations of their original designs, like modern CHUG. Optimus is just the most obvious one due to his arm and shoulder structure.

Edited by Fear or Courage, 23 February 2012 - 12:18 AM.


#18 CORVUS

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Posted 23 February 2012 - 12:32 AM

QUOTE(Moroboshi @ Feb 22 2012, 11:31 PM) <{POST_SNAPBACK}>
Geez, that takes me back; I'd forgotten those had ever been planned!

Same here. How time doth fly!

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#19 Naas

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Posted 23 February 2012 - 02:15 AM

QUOTE(NovaSaber @ Feb 23 2012, 10:30 AM) <{POST_SNAPBACK}>
It was earlier than that: I remember reading about that Heroes of Cybertron line around the same time that the last episodes of Beast Wars first aired, which was in 1999.

And when I Google "Heroes of Cybertron 1999", I find this: they were unvelied at New Jersey Toy Expo on March 13, 1999.
http://www.reocities...menuHEROES.html

Wow, that page looks really old. Seriously.
QUOTE
Sadly, it appears that "HEROES OF CYBERTRON" will remain only a concept. An idea that will probably never materialize into the form of an actual toy line.

I guess it never actually got updated. Oddly enough, the site's main page has been updated, and acknowledges that HOC did get made, but not that specific page.

Edited by Item42, 23 February 2012 - 02:23 AM.

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#20 tec

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Posted 23 February 2012 - 03:17 AM

I miss 90s style web design this brings me back




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