As much as I loathe something like Mattycollector's subscriptions, I would happily have given the Club the money for Over-Runabout after the first photoshops were out and they could just ship him when he's ready.
That's... exactly what we're doing here, though? I mean the reason Matty does that is so they have a guaranteed baseline of how many of each figure to make. Fun Pub has already determined their production runs fairly decently, and they don't have as many figures to juggle.
Well, not precisely. Matty's numbers - if Toyguru can be believed - are set way ahead of time. They just want as many presold as possible. They have flat out stated they are only making X number of figures and if they get to a point where they have X-1 subscriptions then there will only be one extra figure for sale on sale day. After the 2012 subs were closed they announced they are even scaling back production despite the fact that new figures continue to sell out though it may take a week instead of an hour. They constantly warn there will be fewer and fewer figures available for day-of sales and they don't seem to care if people who can't or won't foot the bill for a year's worth of figures sight unseen are out of luck.
I think the difference with Fun Pub comes from the fact they aren't having to plan out a year's worth of figures, just two. Let's say they normally make 2000 figures. If they sell 2500 or 3000 preorders/donations then boom - they can plan on making more before the factory even gets going. Then, they can tack on an extra couple of hundred for Botcon and webstore stock. It also strikes at the scalping mentality too. Why should someone else make 100% profit off of their product if Fun Pub could actually make enough for everyone that wants one and pocket the money themselves?
Edited by Dake, 31 January 2012 - 08:37 PM.