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FMH UK Toyfair report


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#181 Boltax

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Posted 27 January 2012 - 07:27 AM

QUOTE(The Phazer @ Jan 27 2012, 07:03 AM) <{POST_SNAPBACK}>
This strikes me as an entirely reasonable statement. Hasbro marketing will unquestionably have input on this, and the prevalance of Bumblebee and Optimus toys in larger size classes in recent years suggests their strategy is indeed that big toys need to either be one of these characters, or allowed because one of these characters is already in the case assortment...

I was hoping they had snuck something a little bit less obviously Optimus like through, but they haven't really.

Phazer


...

Isn't that just how this toyline works? (or Toylines in general?) The largest toys are almost inevitably 'hot seller' characters. Ever since they brought back Optimus Prime as a Power Master it's been this way. Action Master Optimus Prime was the largest Action Masters toy. Laser Optimus Prime was the largest Gen2 toy. Optimus Primal and Megatron, Optimal Optimus, Supreme Cheetor and Supreme Optimus Primal... heck, Omega Optimus Prime...

I understand there are some exceptions, but most of them (like, say, Unicron from Armada) were featured in the media to an insane degree. I think that the reason it's really noticeable with Prime and Bumblebee nowadays is because, well... there's SO MANY toys coming out nowadays. We've never seen anything remotely resembling this volume of toys in the history of the brand.

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#182 ▲ndrusi

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Posted 27 January 2012 - 07:56 AM

QUOTE(The Phazer @ Jan 27 2012, 07:03 AM) <{POST_SNAPBACK}>
QUOTE(Bug-Saw @ Jan 27 2012, 04:05 AM) <{POST_SNAPBACK}>
QUOTE(NightViper @ Jan 27 2012, 12:02 AM) <{POST_SNAPBACK}>
Same for the testing comment. They took all of the feedback and jammed it all together, making a jumbled mass rather than a streamlined toy.

That's it, that's exactly what I was getting at. This toy feels like the designers where getting input from multiple sources telling them "Our marketing research shows that if you do so-and-so, the toy will sell better" and stuff like "You need to do this to keep the cost down". And instead of just focusing on making a good toy, they took all the feedback and jammed it altogether because they were too paranoid that the toy wouldn't sell on its own.


This strikes me as an entirely reasonable statement. Hasbro marketing will unquestionably have input on this, and the prevalance of Bumblebee and Optimus toys in larger size classes in recent years suggests their strategy is indeed that big toys need to either be one of these characters, or allowed because one of these characters is already in the case assortment...

I was hoping they had snuck something a little bit less obviously Optimus like through, but they haven't really.

Phazer

You aren't saying the same thing as the statement you said you were agreeing with.

QUOTE(orionpax44 @ Jun 24 2012, 01:03 AM) <{POST_SNAPBACK}>
Childrens toys? whaa the boxes seriously say ages 5+ I consider myself the plus.
QUOTE(mx-01 archon @ Sep 9 2012, 01:53 PM) <{POST_SNAPBACK}>
You're talking to ▲ndrusi. Assume everything that he posts is snark.

#183 RichardX1

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Posted 27 January 2012 - 10:40 AM

I'm surprised no one's made a Star Convoy comparison yet.
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#184 Darkstream

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Posted 27 January 2012 - 11:08 AM

i at least hope there are some minicon ports on this thing.

#185 Mouse_Pad

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Posted 27 January 2012 - 12:22 PM

Maybe Fort Max came down with a case of Primus apotheosis.
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#186 Octavius Prime

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Posted 27 January 2012 - 12:36 PM

QUOTE(RichardX1 @ Jan 27 2012, 10:40 AM) <{POST_SNAPBACK}>
I'm surprised no one's made a Star Convoy comparison yet.


They have.

#187 ZacWilliam1

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Posted 27 January 2012 - 12:43 PM

QUOTE(Mouse_Pad @ Jan 27 2012, 12:22 PM) <{POST_SNAPBACK}>
Maybe Fort Max came down with a case of Primus apotheosis.


And a wasting disease.


ZacWilliam, Triskaideka-Mbayverse Reductivitis perhaps...
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#188 LV!

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Posted 27 January 2012 - 02:23 PM

I'm a little surprised that there are people who thought "Optimus Maximus" wasn't going to look like Optimus Prime.

I'm not sure what's going on with his design, although it certainly reminds me of every other large Cyberverse toy we've gotten. I'll be interested to see what his base mode looks like, but I hope it's good, because I like the robot mode and am excited for there to be a new base-bot.

Even if it has to be Optimus Prime this time.

#189 ExVee

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Posted 27 January 2012 - 02:25 PM

It's not Optimus Prime. It's just the Autobots' Optimus Megazord.


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#190 Tm_Silverclaw

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Posted 27 January 2012 - 02:59 PM

Great... You just made me want it more ExVee....


Thanks a lot.

#191 Fishbug

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Posted 27 January 2012 - 03:02 PM

Nah, it's an Autobot base than can look like Optimus Prime.

Tell me that wouldn't freak the hug out of G1 Megs.

"Decepticons, attack! The Autobot base is unprotected!"
>GIANT MOTHERHUGGING OPTIMUS PRIME STANDS UP<
"What? Optimus Prime? How can this be?! Decepticons retreat!!!"

#192 gargunkle

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Posted 27 January 2012 - 03:08 PM

Totally reminds me of the gobots power suit combiner

http://www.toyarchiv...rdianComp1a.jpg
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#193 ▲ndrusi

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Posted 27 January 2012 - 03:13 PM

If you guys think he's big now, wait 'til you see him with his trailer! icon-fire.gif

QUOTE(orionpax44 @ Jun 24 2012, 01:03 AM) <{POST_SNAPBACK}>
Childrens toys? whaa the boxes seriously say ages 5+ I consider myself the plus.
QUOTE(mx-01 archon @ Sep 9 2012, 01:53 PM) <{POST_SNAPBACK}>
You're talking to ▲ndrusi. Assume everything that he posts is snark.

#194 CORVUS

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Posted 27 January 2012 - 03:20 PM

QUOTE(Fishbug @ Jan 27 2012, 03:02 PM) <{POST_SNAPBACK}>
Nah, it's an Autobot base than can look like Optimus Prime.

Tell me that wouldn't freak the hug out of G1 Megs.

"Decepticons, attack! The Autobot base is unprotected!"
>GIANT MOTHERHUGGING OPTIMUS PRIME STANDS UP<
"What? Optimus Prime? How can this be?! Decepticons retreat!!!"

Heh, you may have just helped sell a few of these with that icon-fire.gif

Transformers is a brand that really has something for everyone. We are a darn lucky fandom.


#195 Benbot

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Posted 27 January 2012 - 03:52 PM

I'm getting a lot of red flags here. If Walky likes it, I?m not. If someone says it ?looks fun,? I won?t be having it. I?ve found those are both code for ?this is for very little kids.?

I think this is the Transformers equivalent of The Homer.
Or Energon Prime v.2.


#196 LV!

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Posted 27 January 2012 - 03:56 PM

QUOTE(Benbot @ Jan 27 2012, 08:52 PM) <{POST_SNAPBACK}>
I'm getting a lot of red flags here. If Walky likes it, I?m not. If someone says it ?looks fun,? I won?t be having it. I?ve found those are both code for ?this is for very little kids.?

One must be careful not to buy Transformers toys that are for little kids.

#197 Rhapsody

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Posted 27 January 2012 - 04:01 PM

Off the topic of Optimus Maximus:

I really hope we get a FOC Ironhide and Ratchet. I think Hasbro knows how much the Universe mold is hated, and this would be a good chance to give us a replacement for them, especially with the designs being featured in the current IDW comics.
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#198 LV!

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Posted 27 January 2012 - 04:10 PM

A WFC Ratchet toy is just going to give me flashbacks to reactivating Omega Supreme.

#199 Might Gaine

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Posted 27 January 2012 - 04:10 PM

I hope this is not the start of a disturbing everyone-is-Optimus-Prime trend...
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#200 Benbot

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Posted 27 January 2012 - 04:22 PM

QUOTE(LV! @ Jan 27 2012, 03:56 PM) <{POST_SNAPBACK}>
QUOTE(Benbot @ Jan 27 2012, 08:52 PM) <{POST_SNAPBACK}>
I'm getting a lot of red flags here. If Walky likes it, I?m not. If someone says it ?looks fun,? I won?t be having it. I?ve found those are both code for ?this is for very little kids.?

One must be careful not to buy Transformers toys that are for little kids.


You can buy what you want.



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