I'll make this a dual thread. We now have the answers from the last round, and we need questions for the next round...
Anyway, here are the answers:
1) For the Expanded Universe figures last year, what decisions - outside of fan polls and the Force Unleashed video game - went into deciding which characters you chose? Hasbro produced obvious, high demand characters, but then they also produced more obscure figures that honestly had some fans taken by surprise. Such as the Lt. Sunbers/Amani and other comic packs.
We keep a list of comic packs that we think would make great candidates for future packs. Sometimes, we are motivated by a significant update to an existing character that may not have seen an update in some time and we may not have in the works. Other times, we are motivated by a new design that we could add that would make for a great new feature. Occasionally, we like the idea of a non-traditional army builder. All three of these were the basis for the Amanin pack you mention. Our designer for that pack loved the tank story and felt that he could do a version of the Amanin that truly rolled up like the aliens do in the story. We embraced the idea, but the ability to get a bendy-wire armature that really allowed the figure to roll up proved too difficult and the design was compromised, so instead we focused on just getting a nice new sculpt. We love our army of Amanin aliens. As for other EU selections, it sometimes is just a story or character that strikes us as interesting and feel like a natural extension of what we see on screen in the movies, such as many of the Rogue Squadron characters or numerous Jedi we have done from the Republic series. We are sorry to see a decreased focus on the EU for the near term and hope that one day we can see additional opportunities that pay tribute the great characters created for novels, comics, and video games.
2) In the Star Wars Crossover lines, we now have robot modes that are Droids. Such as the Battle Droid/Clone Wars AAT Tank, Magna Guard/Magna Guard Fighter, and Battle Droid Officer/Episode I AAT Tank. At the beginning of the line, it was said that Hasbro was hesitant to make robot modes that were robots. However, it seems that something has since changed. Would Hasbro ever then reconsider "Beast Mode" Crossover figures? Such as Dewbacks, Wampas, etc. that convert similar to the recent "Transformers Universe" Cheetor and Dinobot figures?
We decided that since the droids were the natural adversaries of many of the characters we were doing, and were popular among kids, that we would pursue them for the Star Wars Transformers line. We don?t see the beasts in the same vein of general popularity, and don't have plans to do any at this time.
Answer #1 is a nice, in-depth response. I like!
Edited by NightViper, 27 April 2010 - 04:18 PM.