"I fear my enthusiasm flags when real work is demanded of me." - H.P. Lovecraft.
Incurable lover of the grotesque
I like dark fiction. I like seeing it, and I like writing it. I like epic conflicts, powerful villains, pitiful heroes, tragedy, and unfathomable monsters.
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Posting in topic: G1 Roundup
Local Time: Jun 18 2013, 07:58 PM
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5 Jun 2013
Hasbro's SDCC exclusives have been revealed. This year's Pony exclusive is a DJ-PON3 with light-up glasses and horn.
Click the link for pictures. Naturally, DJ is the first picture that pops up.
8 May 2013
Some relevant answers.
Obviously, your main goal is to create fun and entertaining shows that sell toys. In terms of those toy sales, what has been the biggest surprise, over the last few years?
VOGEL: Well, thatís an easy answer. The biggest surprise has been My Little Pony. I donít necessarily stay looped in on the day-to-day of how the toy sales go up and down with each retail season. But, the biggest surprise for us was how strong the entertainment was on My Little Pony, and how that led directly to an increase in toy sales and an increase in our licensing business. It created new partners that we never would have thought of for My Little Pony, like Hot Topic and Mighty Fine, with the t-shirt sales and hoodies. There are the toys that girls are buying, and Funco are doing toys for the older fans of My Little Pony. In general, My Little Pony is the success story of what happens when you bring a great creative team to our brand. Weíve created entertainment that was so strong and so powerful that it drove the rest of the brand, in a really positive way.
Aside from Transformers Prime, whatís the status of the shows that are on the air now, and what do you currently have in development?
VOGEL: Everything we have on the air, right now, is going strong. I donít think Iím allowed to say exactly whatís getting new seasons and whatís not getting new seasons without checking with the network first, but I can tell you that everything we have on TV right now, there are currently plans to continue those stories, in some way, shape or form. Whatís great about Hasbro is that, even if that series doesnít go on to a Season 3 or a Season 4, we have publishing divisions, we have the toy lines, we have licensing, and we have abilities to take these great characters and tell stories in different ways. Thatís very exciting for me because itís not something you get the opportunity to do at a lot of other studios where youíre just doing the entertainment. I do know that we have announced that weíre doing a fourth season of My Little Pony, and thatís really exciting. And weíre continuing on with a second season of Littlest Pet Shop, after this first season airs. Weíre also currently developing a bunch of other ideas, based around our Hasbro IPs. Our top secret development slate is hopefully going to bring more of our awesome brands to the screen. Basically, Iím treating to recreate my childhood from the Ď80s, in modern day. So far, weíve been successful.
Do you listen to the fans to make sure their ideas are also incorporated into the shows?
VOGEL: Itís very funny because, in the past 10 years, the internet has become more and more and more and more vocal with the fan communities. Itís an instantaneous thing. Whereas you used to, over time, maybe eventually hear what fans thought about a show, as soon as a TV show airs now, you can literally go online and instantly see what everybody thought of the show. When an episode of My Little Pony or Littlest Pet Shop airs, you can practically watch live, as fans are commenting on whatís happening. In some ways, thatís very cool. In some ways, itís horrifying and stresses you out, beyond all belief. But, itís good. At the end of the day, we have to always do what we think is best for the story, and sometimes that is doing exactly what the fans want, but sometimes itís doing things that take the fans by surprise or that theyíre unsure of. But, as long as we stay true to the way that we think the characters should be, it all works out. Sometimes when the fans hear about some major change happening in a show, it makes them really nervous because they love the show and they love the characters, and they donít want anything to change. Our job is to find that balance between giving the fans the characters and the stories they love, and then shaking things up that sometimes upsets them, but hopefully, at the end of the day, once they see what weíve done, makes them go, ďOkay, theyíve still got it. Theyíre still on track with what we love about these characters.Ē
With the popularity of comic book movies constantly increasing, are there things that youíre trying to develop to reach that audience?
VOGEL: Yeah, we have some of those brands that fit right into that comic book movie vibe, obviously with Transformers being one of the biggest and most successful ones. The fans that are going to see Spider-Man, X-Men, Superman and Batman are the same ones that are going to see Transformers. As someone who is that comic book fan, who grew up reading Spider-Man and watching TV, Spider-Man, Batman, Superman, Optimus Prime and Snake Eyes all fit together. Those were the characters that I was in love with. So, we definitely have those brands that appeal to that exact same demographic, and weíre continuing with animation that hopefully will bring those fans to The Hub to watch the further adventures of those characters. At the same time, we have had this amazing success with My Little Pony that we never expected was going to get the same fanbase as the people that are going to the comic book movies. But, because itís this show thatís a fantasy/mythology/adventure show with great, amazing, funny characters, we actually did manage to get those fans of some of our girlsí brands, which is crazy. I donít think thatís ever quite happened before, and weíre super excited about that. Itís brand new for girlsí programming to have that kind of a fanbase.
Whatís the coolest prop, toy or swag that you have in your office?
VOGEL: Well, the best part about working at Hasbro is that they send you so many toys that you have to occasionally cycle them out to make room for the new toys. Itís pretty awesome! Itís one of the really cool perks of the job. It makes me feel like Iím Tom Hanks in Big, which is a good thing. Thatís actually a really hard question. Whatís cool about my office is that it shows the whole gamut of what we have. As the guy who gets to oversee all the shows, I have an equal number of Transformers, My Little Ponies, Littlest Pet Shop characters, G.I. Joe characters and even a couple Jem dolls thrown in there. Itís a very balanced toy portfolio, in my office. Itís really fun! At Hasbro, they have these name plates that are made out of toy blocks, and Iíve surrounded mine with the My Little Pony figurines that we have. My office would have to be described as geek-tastic.
Whatís it like to work with the different studios to try to develop new properties?
VOGEL: Although we do have goals, down the line, to start developing new ideas and new brands, our primary focus, right now, is to take our classic brands and re-imagine, reinvent and reignite them for a new audience, the same way weíve done for My Little Pony and Transformers. The good thing about Hasbro brands is that everybody seems to have a love and a nostalgia for them. So, when you go meet with these studios, whether itís Polygon, who is the Japanese studio who does our computer animation on Transformers Prime, or Studio B up in Vancouver, who is a flash animation studio that does My Little Pony and Littlest Pet Shop for us, itís amazing when you get these creative people in a room and you start talking about these brands. Half the people have the toys. Half the people were obsessed with the old version of the show.
Everybody brings a lot to it. And then, you give them the freedom to say, ďOkay, what would you do with it?,Ē and the ideas you get are just crazy and fun and out there. That was what was great about Lauren Faust and the Studio B team with My Little Pony. They had this love of the original Ď80s My Little Pony, and they got to say, ďHereís what I loved about it, and I want to bring that part out, even more, in this new series.Ē Itís actually really exciting to have brands that have that level of love, respect and nostalgia, and then just let creative people cut loose on it. We try to be really free with that. Even though we have a lot of needs and global brand desires, we try, in those very early stages, to let them go crazy and come up with whatever they want, and then bring it in, as opposed to giving them all of the parameters, right away. When you let creative people go loose on a blank canvas, sometimes you get stuff that surprises you, that you never would have thought of, in the first place.
8 Feb 2013
Here's a thread to talk about any and all news coming out of Toy Fair.
Let's kick this thread off with some big news. The Investor Relations event has confirmed that a TV movie is coming. I guess this would be our reason why season 3 was short. All things considered, it's a pretty good reason.
The other big announcement that a new IP is coming in the fall, aimed at an older demographic than FiM was.
Let the rampant speculation begin!
15 Sep 2012
We've finally finished recapping season 1 in the Retro Rodeo thread, but we're not letting the fun end! It's time to reap the highlights, the lowlights, and the many surprises of season 2. Let's begin!
Episode 27 and Episode 28: The Return of Harmony
I don't feel that there's any point in separating these two episodes, so we'll recap them together. They're awesome. The only, only problem with these episodes is that they're rushed. There's at least 3 episodes' worth of storyline crammed into 2. If this storyline were stretched out and given the time it deserves, I feel it would be the greatest thing this show has done.
7 Sep 2012
We've finally done it. Shout! Factory is convinced that this fandom is here to stay and is a viable market. I'm sure they won't be disappointed.
8 Jun 2013 - 16:15
7 Jun 2013 - 17:32
8 May 2013 - 15:58
13 Apr 2013 - 9:43
31 Mar 2013 - 19:01
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