A new Associated Press article has started making the rounds on local news sites today, covering the importance of Transformers: Revenge of the Fallen for Hasbro. It discusses the position of Transformers as a core brand for the toy company, compares the film's potential success to that of popular comic book adapatations like Spider-Man and X-Men, and above all, gives one the distinct impression that Hasbro executives all have Daffy Duck-esque dollar signs popping up in their eyes whenever someone mentions the Fourth of July. 

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