While it unfortunately eschews their traditional headline style, entertainment industry trade paper Variety has a new article up about Transformers: Revenge of the Fallen's chances for box office success. It focuses on the concern that it might be seen as a juvenile "toy movie," with director Michael Bay and the Paramount marketing machine assuring us that it will, in fact, be awesome.

Click here to read the article, which will run in Monday's print edition and was originally pointed out on Michael Bay's news blog.