Seibertron has posted a new gallery of in-package photos of the upcoming Robo-Vision Optimus Prime toy. As we saw from previous loose photos and the one front-of-package photo on TFW2005, this is the Transformers: Revenge of the Fallen Voyager Optimus Prime figure with a modified paint job (more silver and flames, lighter blue), and a Target exclusive.

With these new photos, we now know what the "Robo-Vision" part means. A viewer is included that will reveal a secret code from an image on the back of the box. Inputting that code into a special (and currently unavailable) Target website will unlock unspecified "exclusive content." And why "Robo-Vision?" It represents Prime's scanning technology, which he used to pick his truck disguise, because it was "the coolest thing he has ever seen." 

Click here for all the images and the full text on Seibertron.com.