Simba Dickie Transformers: Robots In Disguise Toys To Debut at Nuremburg Toy Fair


As most of you may know, the German toy manufacturer, Simba Dickie, acquired the licensing rights (awhile back) to create toys based on characters from the “Transformers: Robots in Disguise” show. Well, the company has recently announced (via this months issue of Licensing Magazine) that they will be releasing these toys in Germany at the Nuremberg Toy Fair.

Dickie Toys will develop and market a wide product range of various vehicles, including RC, die cast, light and sound vehicles and play-sets. The deal applies to Europe, Middle East, Africa and Asia, excluding Japan, and the new range will be launched at the 2016 Nuremberg Toy Fair.                                                                                                    

Oliver Naumann, managing director of Dickie Toys, added: “We are delighted about the cooperation agreement with Hasbro and are looking forward to developing a successful new range of Transformers licensed toys.


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